But now, after streamlining yet again to the simpler 'Diddy' nine years ago, Sean Combs is returning to the name which made him famous.
What's more, the 44-year-old rapper rather confusingly claimed on Tuesday that he never changed his name, and has was always in fact, Puff Daddy.
Daddy or Diddy? Sean Combs says he has always been known as Puff Daddy, a name featured in the opening credits for his new video for song Big Homie
The 44-year-old rapper and businessman initially announced the name change in the opening credits to the trailer for new music video Big Homie.
As if to see the funny side, he later tweeted: 'Diddy or Daddy?'
The rapper dropped the name Puff Daddy back in 2001 after being found not guilty of charges of possession of a weapon in connection with a 1999 shooting at a New York club.
I am not Diddy: The star tweeted that he has, in fact, always been known as Puff Daddy despite his Twitter handle being different
Let's call the whole thing off: Combs himself saw the funny side, later tweeting: 'Diddy or Daddy?'
The rapper said the new name had been suggested by his friend, the late rapper Notorious BIG, who was shot dead in 1996.
Combs has timed his name announcement to coincide with MMM, his first album in four years. He has released two albums as Puff Daddy, one as P Diddy, and two as Diddy.
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